Tackey CM – Daiichi de Knight

Takizawa Hideaki is the 3rd generation “Daiichi de Knight” (第一でナイト), a character in the Daiichi Seimei (Dai-ichi Life) CM, after Tanaka Rena (1999) and Ishihara Satomi (2004). Takki is the first male to take on the Knight role :)

Official site: http://www.knight-3rd-dai-ichi-life.jp/
TV CM: http://event.dai-ichi-life.co.jp/company/public/tv_cm/index.html

2008

There are 4 versions of CM, stated below. And numerous promotions materials used by the employees of the company during the campaign, eg. clear files, leaflets, banners, pin badges, hologram posters, life size boards, etc…

Version 1: The Curtain Opens 「幕が開く篇」
O/A: 17 – 26 Sep 2008

» “The Curtain Opens” Downloads
» Media Coverage

Version 2: Live with Dignity 「堂堂と生きる篇」
O/A: 27 Sep – 13 Oct 2008

» “Live with Dignity” Downloads

Version 3: The Favourable Wind Blows 「順風が吹く篇」
O/A: 27 Sep – 13 Oct 2008

» “The Favourable Wind Blows” Downloads

Version 4: You are the main character「主役はあなた篇」
O/A: 27 Sep – 13 Oct 2008

» “You are the main character” Downloads

2009

May 2009

Takizawa Hideaki continues his role as the ‘Daiichi Knight’, as 2 new CMs from the “Jinsei series” went on air starting 31st May 2009. The new CMs show Takizawa-san going to the theatre to take on his role as “Daiichi de Knight”, and seeing people of different phases of life (in their 30s, and 40s) along the way. And finally on the stage, Takizawa Knight says the tagline of the CM~ “Jinsei wo Kangaenaito!”.

Version 1:「人生を考える　30代」篇

» Download 30s version

Version 2: 「人生を考える　40代」篇

» Download 30s version

September 2009

On September 19th, 4 more new CMs were posted on the official website. There are 2 new series:「代役はいない」and「生涯設計のきほん」. Each has 2 versions and the latter even has 60s versions, where Takizawa Knight reads a book :)

1:「代役はいない」独身世代篇

» Download 30s version

2:「代役はいない」ファミリー篇

» Download 30s version

3:「生涯設計のきほん」独身世代篇

» Download 60s version

4:「生涯設計のきほん」ファミリー篇

» Download 60s version