Translated by bon-chan from the Daiichi de Knight CM website:
For this CM, produced by master movie director, Obayashi Nobuhiko, the dream collaboration with Takizawa Hideaki-san has become a reality!
A bright and beautiful early afternoon.
Today, Takizawa Hideaki-san heads to the theatre for his appearance in Daiichi de Knight.
Along the way, he watches the lively scene outside a wedding hall from the taxi window. There, he sees a happy pair of newlyweds (in their 30’s) and surrounding them, their families and friends are smiling and cheering for them.
Takizawa-san, who gazes at this scene, suddenly ponders about life. “What would I be like when I’m in my 30’s? My life and the lives of those whom I love, would they be happy?”
He thinks about this again on another day.
On his way to the theatre for work, Takizawa-san stares at the window of a antique shop on a street corner. Nearby, he sees a couple and their child walking together on the sidewalk. The daughter (who looks like she’s in middle school) is with her kind-looking parents who seemed to be in their 40’s.
It appears as though they were on their way from from their daughter’s cello recital and harmoniously, they stopped to take a picture together. Catching a glimpse of such a lovely family, Takizawa-san once again thinks about his life.
“What would I be like when I’m in my 40’s? As the things/people that I want to protect increases, will i still (have the chance and time to) be able to challenge myself with new things?”
“Thinking about life, my insurance comes to mind.” With this new state of mind, he stands on stage as Daiichi de Knight. “You must think about (your) life!”
The TV programs sponsoring this CM are NTV’s “Sekai no hate madeitte Q!” (Sun) and Fuji TV’s “Mezamashi TV” (Mon-Fri).