Honestly, the covers are ugly.
The only decent one is jacket d, which ironically isn’t available to the public lol.
It seems like Avex’s design department has taken a HUGE plunge! a & b looked photoshopped and ‘forced’, and c’s colorful thing just reminds me of a magazine shoot which I didn’t like. Where were the people who did the Koi Uta jackets?
And I thought the song “Ai wa Takaramono” was quite nice and catchy. But the covers, and the way they market it, are a let down. Perhaps they already have enough sales from the pre-orders at the 3 venues, so they just randomly whipped out some covers?
Anyway, the 2nd song is called “Cherry Sweet” and the 3rd (jacket c) is called “GIMIRA”. The other 2 (in jacket d) aren’t announced yet, but the special gift is a ‘dress sticker’, whatever that is lol.
11 thoughts on “Urgh.”
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I just said the same thing on the forum. Avex is back to its old ways! Do you remember the dismal covers of Koi Uta? I had liked the covers of Takki’s singles. Why couldn’t they continue doing something interesting?
I find A downright comical. They have been fighting, and are being held apart! Lol. B is, at best, indifferent, C is…dorky. Yes, D isn’t bad, but I cannot get it.
Nyanco suggested that “Gimira” may mean [in Japlish] “Gimme love=give me love” . It sounds probable.
Dress sticker???
I disagree. I like jackets a & b. They have a big impact, whereas jacket d is, in my opinion, too juvenile. As for the Avex business strategy, only the result will tell us if it’s a good one or not. I believe there is a time when you have to be super agressive, and
Takitsuba think now is that time.
I find that Jacket D is most out of place. But I guess it has to be since is it the special one which you can only get it at the special shop.
I like it because it is something different and more younger feel.
Why do they make it like that? It is so hard for overseas fans to get hold of those specials.
However, honestly I was expecting the covers to be better than this. Someone should fire the art director who came up with this concept.
By the way, I was going to ask if you were planning to buy Jacket D because I would like to get my hands on it. But I have no idea where is the shop located in order to give instructions to my friend to get it for me.
Yea, they do seem rather aggressive…… on the ugly covers!!
But that’s just my point of view. It’s not my cup of tea.
Seriously, we’ve seen some pretty bad covers over the years. But this one not only looks bad, but looks CHEAP. For me, that is the real eye sore. And you’re right, we won’t know until the results come out. But I just find it kind of sad that they have to resort to such dirty tactics in order for the unit to really sell.
And I guess what Mich is saying is… sure, this unfair strategy might work well with desperate fans. But it certainly doesn’t work with the ippan public. If Avex doesn’t have a strategy that targets the ippan (who’ve practically forgotten that the unit exists), then their only chance of selling would be through really attractive covers. But if these super bland covers were their “appealing factor”… then, if I was an ippan person, my first impression of the unit would be… pretty damn bad.
I am just saying.
Hmmm..I agree with Marie.. This cover is not bad. I like jacket B..hehe~
Well, maybe it’s not like the other covers before..but it’s good enough for me..hehe~
(T_T)/ hand up! I don’t like the covers neither, but I’ven’t seen the jacket D one ¡ – ¡ this one is pretty one… but I can’t get this oneeeee ¡ 0 ¡ buaaaaa again evil Avex making sad fans ¡ – ¡
and also ( º D º)/ hand up to apply for that Avex graphic design job! it’s not nice saying it myself but I bet I can do it better ù__u!
Me too, think that the covers are not done professionally and it’s like last minute work by Avex…like “quick just stand and we take a picture” heehee again with azuki think you can do better…
tezuka_eiri, there is no physical shop selling jacket d. it’s an online exclusive that can only be purchased at avex mu-mo (can pay by credit card and ship it to ur friend in jp).
azuki, u definitely can do better!! i know it isn’t nice to say this too, but i think even i can do better. lol. btw, if you still need jacket d, i think some baka neko might be able to help :)
i’m not saying the marketing strategy will fail. on the contrary, i think this single is bound to sell. just look at how many copies fans are pre-ordering already, just to try their luck with the backstage passes and to get all three different versions of the special cds. perhaps the pre-order sales figure is already so high that they’d rather not waste resources on jackets design. who knows… but IMHO, any of their solo singles looked better than these. bon-chan has nailed my thoughts. they do give off the ‘cheap’ feel, and like what leelin said, a bit of a ‘just come up with something, dun need to spend too much time on it’ kind of thing… like what bosses would say if we have to come up with a creative but aren’t gonna be paid for it lol…
I should shut up, as I have said my piece already, Lol. However, this frustrated fan wants to at east say she is in agreement with leelin’s and bon-chan’s special points! Not to speak of Azuki. Hey, we have been wanting you improving those designs for years!
Well jacket C and D are the best, according to me. But there’s no doubt designers are lack of creativity.
BTW i already saw the PV and i love it, it makes me feel happy and they looks GOOD. Also im glad because i miss them.
Did you see the PV? http://www.dailymotion.com/video/xfhy9f_tackey-tsubasa-ai-wa-takaramono-pv_music
KY.